WHO WE ARE.

Our Story

Virtua MC started its journey in Madrid back in 2004, the brainchild of an advertising professional, fed up with watching hours of creative brilliance get butchered by terrible translations, who decided enough was enough. After one too many last-minute rewrites in the back of London cabs on the way to global creative pitches, he took matters into his own hands—and thus, Virtua MC was born.

Our mission was simple (but ambitious): to bring together a dream team of copywriters, translators, transcreators, forward-thinking journalists, content gurus, and other linguistic wizards with a knack for turning creative concepts into something that actually makes sense in multiple languages. We scoured Spain, Europe, and Latin America to find the best, and we built a flexible, plug-and-play model for advertising and marketing agencies and in-house teams to tap into when they’re drowning in deadlines or fresh out of inspiration.

Whether it’s thousands of pages or just a single, brilliant strapline, we’ve got it covered—often at a moment’s notice and always at prices that won’t make you wince.

At Virtua, we believe in the magic of words. Words that grab attention, spark ideas, and make your audience think, care, and act—or even feel just a little bit more warmth towards your brand.